Industry understands of customer requirements in the emerging cloud computing market

As the underlying concept of Cloud Computing technology relies mainly on user collaboration, it has become even more important for organizations to understand the needs of their clients and the medium to reach their customers and consumers. Below are some comments quoted by industry experts...

"It's become the phrase du jour," says Gartner senior analyst Ben Pring, echoing many of his peers.

“2008 will be remembered as the coming-out year for cloud-computing services. I’m beginning to think that 2009 will be best remembered for cloud-computing understanding. I encourage you to get involved.” - James Urquhart

Source: http://news.cnet.com/8301-19413_3-10152106-240.html?tag=mncol

"Cloud computing is emerging as a fundamental change in how IT is managed and delivered," said Dr. Willy Chiu, vice president of IBM High Performance on Demand Solutions. "It is a powerful tool for efficient operations, especially in growth economies."

Source: IBM.com

"Businesses requiring hyper-scale computing environments – where infrastructure deployments are measured by up to millions of servers, storage and networking equipment – are changing the way they approach IT to drive revenue growth and decrease operational expenses,” said Brad Anderson, senior vice president, Dell Product Group.

Source: Dell.com

The following videos in youtube, will give a notion of what cloud computing is, and the general trends by some of the industry experts...

http://www.youtube.com/watch?v=6PNuQHUiV3Q

http://www.youtube.com/watch?v=QJncFirhjPg&feature=related

http://www.youtube.com/watch?v=hplXnFUlPmg&feature=related

http://www.internetevolution.com/document.asp?doc_id=163365

The world of Internet is exploding tremendously. For example ―daily (Google users have created 20 Petabytes of data) or using eBay services (1 Terabyte of logs is created by embay users in 2000 application servers per day.

Source: http://www.acm.org/ubiquity/volume_9/v9i31_delic.html?searchterm=cloud+computing

Cloud Computing has a major role to play in tying up this complicated layout and manage the explosion of data and users. These videos eventually shows how Cloud Computing has evolved from the traditional Application Service provision and support since the last decade.

Time to go cloud...

As I wander through the streets of Spain, I am ensuring that I am making use of my blackberry to the fullest extent - Chatting with people, Google mapping, Skype calls at the cheapest rate possible, booking tickets, booking my restaurants, storing information etc. – Amazing what it can do for me to move from one city to the other. Innovation is the key driver in Science and Technology, and it never stops at a particular point. Things which were not accessible ten years ago are just few minutes away from access. The Encyclopedia has given way to the Wikipedia. Yes, we are in the Flat World. Flat World is a concept coined by Thomas Friedman, who mentions about access to free information from anywhere in the world and at anytime. This concept has eventually given way to the next big wave in the IT sector - Cloud Computing.

A Cloud is nothing but a reference to the Internet. And the definition of Cloud Computing origins from the fact that technology is used to the fullest extent to manage the business and resources for computing purposes. The cloud is where that data and information are stored and the desktops and notebooks can gain access to these data and information, at any point in time and from any place in this world.

Global competition and business strategies have seen innovative models in this flat world. To be globally connected with your consumers or assume the target segments for your business, it becomes equally important for companies to maintain a transparent business and with huge data centre. Cloud Computing perfectly utilizes the Technology, People and Strategy model, and helps the consumers and customers access the data and information readily and at ease. From an organizational point of view, Cloud Computing will help the customers to control the costs, by improving the performance of the organizations business.

Large corporations and companies use Cloud Computing technologies to communicate with customers and business partners and to encourage collaboration within the company. A number of companies and businesses are looking to understand the working of Cloud Computing and the effects in their business. The costs or the ROI are much higher than the costs of purchasing, developing and maintaining traditional client-server application. According to IBM, cloud computing, or network-delivered services and software, can save customers up to 80% on floor space and 60% on power and cooling costs, and deliver triple asset utilization. Currently, all the big companies are pushing to introduce the concepts of Cloud Computing into the market. Gartner.com and McKinsey Quarterly reports have already stated that Cloud Computing would be the key driver of the business within next five to ten years.

One can find various lists of pros and cons of the concept, but the fact is Cloud Computing is shaping the way users work and interact with information on the Web by shifting focus to the information users. The rising popularity of online ―user-driven services like MySpace, Facebook, Wikipedia and YouTube has brought the Cloud Computing technology into picture. The underlying concept of this technology relies mainly on user collaboration – web services, p2p networking, blogging, podcast, online social networking sites etc. In the long-term, Cloud Computing will be the strategic delivery model for most of the firms and the one’s to benefit the most are the big corporations. Is your business ready for one?

p.s: This article can also be read at http://consultingnetwork.co.in/time-for-businesses-to-go-cloud/1166/