Tuesday 17 November 2009

350 !!

I hope things are great at the other end of the screen. Recently, I had been dirtying my hands with all the numbers and operations of our business venture, which I hope to blog in the coming days. Going back in time, earlier in August, I opted to apply for this Net Impact project for 350.org, fostering the climate crisis control movement. Nine of IE Business School MBA candidates, together with nine of Kaos-Pilot process design school, defined effective and creative strategy to run the 350 campaign for Madrid on 24th Oct ‘09, so that the voice of Madrid could be heard in Copenhagen 2009. To start with, 350.org is an international campaign dedicated to build a movement  to unite the world solutions to the climate crisis. The focus is on the number 350--as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. But 350 is more than a number--it's a symbol of where we need to head as a planet.


In this economic downturn, when every action of the crisis affects every individual and their businesses, people start looking for a great economy and are willing to pay any price to get closer to it. What matters in such situations are the right strategy, success and moreover the right attitude to excel for the betterment of the business and the society at large. It is this thought provoking fact that motivated me to apply for this socially impacting project. This 3-day workshop not only provided me the basic set of skills and tools to overcome my concerns and opinions over the current situation and gain meaningful insights over the way decisions are considered while making business, but also provided me opportunities to share knowledge, and organize presentations on topics related to Marketing and Entrepreneurship to the students. The 3-day friendship, marked with creative and innovative process tools by the Kaos-Pilot team, made me realize the importance of knowledge sharing and networks one can gain. Finally, the day came when a huge group marched towards the Retiro park, and as campaign leaders, organized and mapped the plan to put the image of 350 in the lake nearby. Hop, everyone went, and after 40 minutes of struggle finally managed to form a 3, a 5 and a 0. What was more important in the process was that people within and outside the university, enjoyed thoroughly the activity. Overall, I felt great sense of satisfaction and gave my best to convey the message by putting forth my point of view, giving lectures to students, and learning from them. We played our part from Madrid. Is Copenhagen Listening ??