Overview of the current strategy consulting landscape

The consulting industry has evolved significantly over the last few months. In view of the figures sourced from Kennedy Vanguard of Strategy Consulting Firms and Practices, the revenue/ degree of strategic capability figures provides a way to map some of the biggest names in the strategy consulting landscape. Today, consulting firms are experimenting with different delivery models to supply their skills and resources – new markets, talent war, forging alliances, joint ventures etc.

Source: Kennedy Vanguard of Strategy Consulting Firms & Practices, consultancy.nl

Earlier in 2010, AON went about acquiring Hewitt Associates for about $4.9 billion to strengthen its human resource base. Consultancy firms - Booz & Co. and AT Kearney were involved in merger talks, which eventually collapsed. Going by the annual revenues of these two firms the merger would have placed them third in strategy consulting - behind McKinsey & Co. and BCG. After a successful deal structure with Bearing Point’s North American arm, Deloitte were most recently involved in advanced merger talks with Germany’s Roland Berger Strategy Consultants. This deal fell apart on Wednesday 23rd Nov, sighting Roland Berger’s plan to remain independent – gaining a close to 100% majority voting from its partners, as reported by Financial Times. A successful deal between these two firms would have challenged some of the big names in the strategy consulting landscape, clearing creating a global strategy leadership with annual revenues close to $3 billion.

A traditional forecast model cannot predict the future M&A’s as consulting firms are slowly, but steadily coming out of recession. It would however be interesting to see how firms will be looking to adapt from focusing on deals to enjoying a more transformational relationship. For some consulting firms, this means to return to their traditional consulting roots; while for others, the challenge would be to focus on diversification without compromising their reputation and cost base. Success for consulting firms lies in understanding their position within the bubble chart, and the specific threats and opportunities this brings.

Sources: Financial Times, Kennedy Research