Points of View

Going with the wind...

I have always been fascinated with the way businesses are held these days and the impact they create in the society. Business people all over the world are discovering extraordinary opportunities generated by protecting the nature and more so trying to meet the triple bottom line. Remember the world-wide concern about climate change that resulted in the agreements of Rio de Janeiro (1992), Kyoto (1997), Marrakech (2001), and more recently the Copenhagen deal (2009) aiming to decrease the global greenhouse gas emissions. Renewable energy is at the forefront of most countries and considered as a long-term alternative to fossil fuel resources, contributing to the security of energy supply. Since the last decades, the interest and political support for electricity generation from renewable sources has much increased.

Source: Vestas.com

Wind power is, together with biomass, the fastest growing renewable energy technology today. Wind is competitive, and companies have reduced the cost of wind power significantly, making it financially sound to increase their modern energy’s share of the world’s energy mix. Wind has jumped ahead of other green energy sources because of innovations in turbine technology. Another reason wind surged to the forefront is because many states passed standards that require that a percentage of the state’s electricity to be made from renewable energy sources. Most countries have defined a goal of putting wind power at the top of the global energy agenda. Electricity from modern energy by 2020 is becoming a reality, and the UN 2009 climate summit in Copenhagen will further consolidate strong growth outlook. 

Wind energy technology is developing fast; turbines are becoming cheaper and more powerful, bringing the cost of renewably-generated electricity down. Improvements in wind energy technology mean that the trends which have led to the dramatic fall in the cost of wind energy are set to continue. My vision is that everyone will have a small turbine on the roof of their house the way we had TV antennas in the past. Meeting the triple bottom line in these businesses is both an opportunity and a way of living in a green world. What matters in this industry today is the way production is carried out in a cost-efficient manner and with the use of the modern technology.

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