As of 2008, the Spanish Telecom market accounted for around 11.7% of the overall telecom service revenues amongst the ten largest countries in Western Europe. Currently the Mobile penetration and the Cable internet services have triggered the market for triple play, Video-on-Demand, and other IP-delivered offers, and despite being under recession until the first half of 2010, Spain will see boom of the telecom market over the next five to seven years, when its GDP is expected to double. According to data reports on GDP and Telecom sector trends, it seems that the GDP and Telecom growth complement each other. According to Spain’s telecom regulator, Comisión del Mercado de las Telecomunicaciones (CMT), Spanish households will move away from traditional fixed line services to other high speed - low cost services by 2023. Where the fixed line services are decreasing in line activations on one hand, with only Telefónica as a leading player, the MVNO’s are leading the mobile VoIP in Spain. As a service provider, the best strategy in this downturn would be to focus on Customer with prime focus on quality while simultaneously moving into trends of introducing innovative features or products, with a low cost strategy. Companies are also making inroads for low cost network and IT service vendors, in order to cut costs, especially in the test, support, and design of the billing, order management, CRM applications etc. It might also be interesting to see how companies can target independent content providers for data provisioning services.
The summary is based on the various news and trends seen in this sector. Image courtesy: Telecom.es
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